Taking Business to
the Next Level
"Success is not final, failure is not fatal:
it is the courage to continue that counts."
Tanzania is East Africa's second-largest economy after Kenya. With approx. 61.4 million people, Tanzania is considered as an attractive (consumer) market for foreign exporters.
Tanzania is ranked among the top five most innovative countries in Sub-Saharan Africa, According to the new Global Innovation Index (GII) 2021 report Tanzania benefits from a relatively closely interlinked innovation system and good international connectivity, with strong university–industry research collaboration and cluster development.
"In simple terms, a brand is the sum of all the attributes inherent to the offering, used to develop the offering’s identity in the market."